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Member DirectoryMorrison County RecordMorrison County Record

216 First Street Southeast Little Falls, MN 56345

(320) 632-2345 - Local Phone


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The Record is the legal newspaper of Morrison County and is delivered to more than 18,500 homes in Morrison County and to sections of five surrounding counties. The Farm and Country Record is mailed to 3,500 additional households, bringing its total circulation to over 22,000. The Record averages 100 tabloid pages weekly and has been printed at ECM's printing plant in Princeton the past five years.

One of the premier business success stories in Morrison County, the Record actually began in 1973 when Carol Hoheisel of Pierz purchased the Rich Prairie Shopper from Gene and Millie Gruber of Genola. With a $500 loan for the down payment from Farmers and Merchants State Bank of Pierz, Hoheisel built the eight-page advertising circular into one of the state's most highly respected community weekly newspapers. The shopper was initially printed on yellow stock and contained only display advertising for customers in Eastern Morrison County not reached by subscription papers. With the purchase of the business came one employee and two pieces of equipment. Today, the business employs 44 part- and full-time associates.

The late Bob Wright joined Hoheisel's newspaper operation in 1973 to assume accounting duties. The name of the shopper was changed in 1975 to the Morrison County Shopper. In 1976 Hoheisel purchased the Heartland Peach from Jim McCoy, who earlier had purchased the Sunshine Shopper of Pierz. A Little Falls office was opened. The Journal-Banner, a combination of the Pierz Journal and the Royalton Banner, ceased publication in 1980. The century-old Little Falls Daily Transcript closed its doors in 1982 after merging with the St. Cloud Times. An auxiliary free shopper was short-lived. The Record survived seven publications struggling for a share of the marketplace.
 

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216 First Street Southeast, Little Falls, MN, 56345
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